Conceptualization
Concepting for Pantone’s 2015 “Color of the Year” campaign. We were asked to find an exciting way to highlight their newest pick, Marsala.
The solve: highlight the color in different environments using the swatch as a frame. The frame focuses on raw materials, beautiful fabrics and elegant objects.
Team members: Christina Latina + Devin McGrath + Marie D’ovidio
Creative Director: Natalie Sims
Agency: Sub Rosa, New York